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China's Emotional Consumption Market Is Rapidly Growing; Its Market Size Exceeds 2 Trillion Yuan
By 2025, emotional consumption will have surged to prominence, with a market worth over one trillion yuan taking shape and becoming a major growth driver in the consumer market. Globally, the emotional value economy has expanded into numerous sectors, including collectible toys, retail, cultural tourism, pet products, technology, and dining. As these sectors diversify, young people have become the driving force behind emotional consumption. Data shows that over 90% of young people recognize the value of "emotional value," and nearly 60% are willing to pay for it. The scale of China’s emotional consumption market is rising rapidly, growing from 1.63 trillion yuan in 2022 to 2.31 trillion yuan in 2024. It is projected to reach 2.72 trillion yuan in 2025 and exceed 4.5 trillion yuan by 2029. Many experts believe that Chinese products and services hold unique advantages in the emotional consumption sector. (CCTV Finance)
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