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Has lowering property prices become a KPI for second-hand home brokers? This has happened in the past, but it is no longer permitted this year.
Recently, someone posted on social media claiming that a certain second-hand housing platform assigns daily price-reduction quotas to its branches, with the required reduction amounting to around 7%. The poster stated that if the daily quota is not met, the branch must report to its superiors and make phone calls to property owners in front of their supervisors before being allowed to leave work. Regarding the claim that “branches have quotas to lower property prices,” one agent stated that while such quotas existed in the past, they are no longer permitted this year and have therefore been canceled. An agent from another platform, however, said they do not have such quotas. He explained that with a large supply of second-hand homes on the market, they prioritize properties from sellers who are genuinely committed to selling and do not waste time on difficult landlords. It is worth noting that while some agents did not directly confirm whether their branches had price-reduction quotas, they indirectly hinted that “competition among second-hand home agencies is fierce right now.” (Yinshi Finance)
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