Moonbirds' parent company unveils the "Birbillions" strategy: aiming to rival Pop Mart with a target of $1 billion in physical revenue

Svmuu News: Orange Cap Games (OCG), the parent company of Moonbirds, has officially released the "Birbillions Thesis" white paper, proposing a hybrid business model combining "physical collectibles and crypto memes." The white paper notes that a core pain point in the crypto industry is the disconnect between “serious companies” and “absurd memes.” OCG aims to capture the attention of non-crypto users through the distribution of physical toys (via channels such as Asmodee and GTS), using the $BIRB token as a value coordination layer. Data shows that OCG’s physical revenue reached $8 million in its second year of operation. The thesis asserts that its goal is to become the first crypto-native consumer company to achieve $1 billion in annual revenue through physical sales, rather than relying on transaction fees or token sales.