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Rootstock Executive: Bitcoin—DeFi Demand Is Concentrated Among a Small Group of High-Net-Worth Users
Svmuu News: Richard Green, Head of Institutions and Ecosystem at Rootstock Labs, stated that as overall DeFi liquidity continues to decline, Bitcoin DeFi projects are shifting their focus to a more niche but deeper-pocketed user base. Speaking at the BTC Prague conference, Green noted that crypto-native traders and hedge funds—who were previously easier to reach—have largely exited the market due to capital outflows from DeFi. Data shows that the total value locked (TVL) in DeFi protocols has fallen from approximately $180 billion last October to about $70 billion currently. Against this backdrop, Rootstock is shifting its target audience toward Bitcoin miners and digital asset treasury firms, offering them lending and yield products. These users typically hold large amounts of BTC but may need to access liquidity or generate returns without selling their assets. Green believes that current demand for DeFi Bitcoin is not widely distributed but is concentrated among a small number of well-capitalized segments. For project teams, the key is no longer to scale user acquisition among the general DeFi user base, but rather to design products around real balance sheet needs.
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