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Polymarket has been accused of marketing to U.S. users through simulated trades and videos showing fake profits
Svmuu News: The prediction market platform Polymarket has been accused of promoting its products on social media by having paid creators post videos of simulated trades and fake profits. Reports indicate that these creators used mock websites highly similar to Polymarket’s actual site to produce trading videos; some of the content depicted high returns that never actually occurred, and some videos were required to undergo Polymarket’s review process. Polymarket manages its influencer marketing campaigns through the marketing firm Virality; despite its services being restricted to U.S. users, these marketing campaigns are reportedly still being directed at U.S. audiences. Additionally, The Wall Street Journal reported that Polymarket has a multi-million-dollar promotional partnership with influencer Adin Ross to drive user engagement on the platform. Polymarket has not yet issued a public response to these allegations. (The Wall Street Journal)
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